Media coverage isn’t just about your next launch day.
Getting media coverage for your book has several advantages, even beyond what kinds of sales day you’re going to have on your book’s launch day. By promoting your book, you’re also promoting yourself as an author. This means that when book number two is ready, you’ll have a fresh following of people who will be eager to purchase it.
Being interviewed and featured in newspapers or on blogs also means that you have the opportunity to get in front of a new demographic. Some of whom may want you to come on their show or be featured on their outlets as well. Some authors are able to make a single news interview blossom into commercial book deals, acting gigs, speaking engagements, and more depending upon the content of their book and the kind of coverage they receive.
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Who Uses Media Coverage?
Just about any author who is looking to turn their writing hobby into a global phenomenon. This is especially true if the book is simply one method for expressing a larger message. For example, if you are an inspirational speaking, writing a book about your life perspective may be just one brick in your road to holding live webinars that pay you enough to sustain your household.
What Does Getting Coverage Entail?
Reaching out to the right people at the right outlets to make sure your book gets in front of the right audience.
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When Should I Start Trying to Get Media Attention?
Editorial calendars vary depending on the outlet, so this is a question you’ll have to answer based on who you plan on reaching out to. Go to that company’s website and figure out what their editorial calendar looks like so you can figure out where you fit in and try to estimate when you should start reaching out to them about your book.
Where Should I Look for Media Coverage?
Everywhere you can that fits your audience! This includes blogs, magazines, newspapers (yes, they still exist!), YouTube channels, podcasts, talk shows, and radio shows.
How Do I Connect with Outlets for Coverage?
Just follow the guidance in “How Do I Get Media Coverage for My Book?” to get started.